BLACK FRIDAY - Pure Electric

Black Friday Prices are Live on Pure Electric Nordic
Pure Scooter Mercury Grey Flex
Pure

Pure Advance Flex

11 990 kr9 990 kr

Pure Scooter Platinum Advance+
Pure

Pure Advance+ E-scooter

9 490 kr8 690 kr

Pure Air⁴ Pro E-scooter
Pure

Pure Air⁴ Pro E-scooter

6 490 kr5 490 kr

Pure Electric Nordic - Welcome!

New exclusive partnership

PURE X McLaren

Precision and performance beyond the race track.
With Pure Electric X McLaren E-scooter World-class racing meets world-class riding.

Shop now ➜

Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

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New exclusive partnership

PURE X McLaren

Precision and performance beyond the race track.
With Pure Electric X McLaren E-scooter World-class racing meets world-class riding.

Shop now ➜

Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

Shop now ➜

Design is everything

PURE ADVANCE

The ultimate riding position, enabling the rider to take a natural
stance, delivering a more stable, controlled and safer ride.

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The original reimagined

PURE AIR4 PRO

The third generation of our original electric scooter reimagined.
Powerful, reliable and safe.

Shop now ➜

Design is everything

PURE ADVANCE

The ultimate riding position, enabling the rider to take a natural stance, delivering a more stable, controlled and safer ride.

Shop now ➜

The original reimagined

PURE AIR 4 PRO

The fourth generation of our original electric scooter reimagined. Powerful, reliable and safe.

Shop now ➜

Only with Pure

All e-scooters from Pure Electric come with the following as standard. Make sure you aren’t lacking. Choose Pure.

Maximum
visibility

Dynamic handlebar
indicators ensure
signalling is clear
and visible.

Active Steering
Stabilisation

A helping hand on every corner.

Active steering stabilisation gently
returns the handlebar to centre
after turning. Have pure control,
even over rough ground.

Powerful
motors

Improved hill climbing
and powerful, responsive
acceleration with our
upgraded 710w motor.

Maximum
visibility

Dynamic handlebar indicators ensure
signalling is clear and visible.

Active Steering
Stabilisation

A helping hand on every corner.

Active steering stabilisation gently returns
the handlebar to centre after turning.
Have pure control, even over rough ground.

Powerful
motors

Improved hill climbing and powerful,
responsive acceleration with our
upgraded 710w motor.

"The Advance Flex is the king of e-scooters!"

Stuff Magazine

"...tried the forward-facing e-scooter, and it really is the future of micro-commuting."

T3

"Pure Electric's new e-scooter will change how you [choose to] ride."

Tech Radar

"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"

Red Dot Winner 2023

"This is a seriously impressive and well-engineered product."

Expert Reviews

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Fast Deliverys

Ships monday to friday

Choose how to pay

Finance with Klarna

Local Support

Nordic support team

Watch the action unfold
@ridepureelectric


Pure Scooter Flex

Quality, Reliability, and Innovation

Pure Electric is a leading brand dedicated to transforming urban transportation with high-quality, environmentally friendly e-scooters designed for everyday life. Pure Electric e-scooters stand out for their focus on durability, safety, and weatherproof design, making them ideal for all-season commuting. Developed in-house with rigorous testing, these e-scooters offer a perfect blend of cutting-edge technology and robust design, making them reliable choices for urban travelers.

Revolutionizing Urban Mobility

Pure Electric prioritizes user safety with industry-leading braking systems, a stable design, and optimized tires that provide secure handling even in wet conditions. Unlike many competitors, Pure Electric scooters are built to withstand various weather conditions, with IP65 ratings that protect critical components from rain and dust, ensuring longevity. Each Pure e-scooter is engineered to meet high standards of performance and reliability.

Pure Electric continuously innovates, incorporating features like powerful motors, long battery life, and advanced connectivity options for effortless, connected commutes. With a commitment to sustainability, Pure Electric offers an efficient, green alternative to cars and public transport, helping to reduce urban congestion and environmental impact. Pure Electric offers an eco-friendly, efficient, and enjoyable way to navigate city streets with confidence and style. Whether for daily commutes or weekend rides, a Pure Electric e-scooter promises dependable performance that makes each journey smooth, safe, and sustainable.